Supplements are all the rage. From vitamin supplements to joint supplements to hair growth supplements, we love ‘em all.

So, to crack a bad joke, when did the world around us cease being good enough? Maybe it never did, but either way, it’s modern marketing (like this blog you’re reading) that has created its own best source of revenue—but this time, by accident. Subliminal messaging has gone farther and deeper than anyone intended.

The success of supplementation arises from the belief (whether right or wrong) that our daily lives aren’t supplying what we need. And the basic idea behind most (bad) marketing is to condition the viewer to feel insecure about something—to convince us that we or our lives are lacking in some way, and that the marketed product will fill that deficiency.

That subtle but ubiquitous message has gone so deep into our cultural consciousness that it’s begun to affect all of our decisions. Good lord, even our rugs need supplements now (“Rug Support, because who wants an unhealthy rug in their foyer? Your guests will judge you, your children won’t respect you, and if your boss finds out about your unhealthy rug, you’re out of a job!”)

Perhaps I’m exaggerating.

But I don’t like it, because it doesn’t have to be done that way. I know this, because fixing things is what we do. Without leveraging insecurity. In fact, we occasionally run into issues with potential clients because we take the opposite approach with our devices. We market on the provision of shoring up and securing what you already have: in most cases, excellent surgical skill.

The NASA engineers who worked on the moon mission in the 1960’s didn’t leave anything to chance. They checked and rechecked their math. Brain surgery or heart surgery is no less important, so shouldn’t it at least be accorded a passing confirmation?

You’d be surprised how often people don’t seem to think so…

Using a flow meter and flowprobes provides complementary assurance and protection, for both the doctor and patient. For the patient, flow measurement assures that no flow impedance goes unseen, such as a stenosis hidden inside the graft. For the doctor, flow measurement provides legal protection, printed evidence that the graft was flowing as needed at the end of surgery, i.e., that the doctor constructed said graft correctly.

So we provide assurance and confirmation.

Most of all, we provide peace of mind. Click here to see a few of our devices and how they can help you and your patients sleep better at night.

Consider them “supplementary” to your excellent surgical skills.

Thanks for reading,

               Transonic Systems, Inc

                        The Measure of Better Results