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Sensing Savvy

Tim Callahan

As Transonic’s new Surgical Marketing Manager, Tim Callahan brings a wealth of experience from a long career in medical device sales and marketing that included the position as VP and General Manager for Global Physical Assessment Business for Welch Allyn of Skaneateles, NY. Tim adds his expertise in value messaging, strategic planning, pricing, contract negotiations and business development to the Transonic marketing mix as the company expands its blood flow measurement surgical device offerings to its global market.

Recent Posts

How Hospital Changes Are Affecting Private Practices

Posted by Tim Callahan on Nov 12, 2018 7:30:00 AM

Will private practices become obsolete?

It’s not impossible, according to a report from the Health Care Cost Institute. Data show visits to primary care physician practices declined 18 percent between 2012 to 2016. And with rising business costs, changes to reimbursement plans and evolving regulations, not to mention patients flocking to urgent care centers and clinics, it's no surprise medical practice owners are concerned.

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Topics: physician practices, health system, employed physician, medical practice, healthcare

Should Doctors Take Medical Ethics Courses?

Posted by Tim Callahan on Oct 8, 2018 7:30:00 AM

As a physician, you may occasionally face situations for which there’s no easy answer. While your mind is filled with a wealth of knowledge about the human anatomy and biochemical pathways, and your education taught you how to diagnose diseases and perform a wide range of complex procedures, there are simply some scenarios medical school doesn’t prepare you to handle. 

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How GDPR Affects the Healthcare Industry: 6 Things to Know

Posted by Tim Callahan on Sep 3, 2018 8:28:00 AM

In late May 2018, the European Union officially implemented the General Data Protection Regulation (GDPR), a law that affects every organization collecting and storing EU citizens’ data, regardless of where they’re based.

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Leadership in the OR: How Different Styles Could Impact Outcomes

Posted by Tim Callahan on Jul 30, 2018 8:00:00 AM

Leadership is crucial to success in the OR. Successful surgeons are often marked by their technical skill, knowledge, and diagnostic judgment; but the non-technical skills of good leaders are just as important. Failed communication often results in patient harm and financial risk for hospitals. After reviewing over 23,000 malpractice lawsuits, Circo Strategies found that over 7,000 patient harm cases were due to miscommunication. These cases cost the healthcare system an estimated $1.7 billion. 

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Top Cities for Growth for Physicians

Posted by Tim Callahan on Jun 25, 2018 9:00:00 AM

A top concern for young physicians is securing a well-paying job.

While that may cause some understandable anxiety, the good news is that job opportunities in 20 major metropolitan cities have significantly increased. The even better news is that job opportunities for physicians are expected to increase by 15% between 2016 and 2026. 

Today we’ll look at the top cities for growth for physicians, compensation trends and medical specialties most in demand.

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Top Challenges Facing Physicians This Year

Posted by Tim Callahan on Jun 20, 2018 9:00:00 AM

In today’s medical field, being a physician isn’t just about treating patients. Among other demands, physicians have to navigate the impact of globalization, technological advances, rising healthcare costs and new government regulations, all while trying to maintain a high quality of care. Today’s post will take a closer look at six challenges facing physicians in 2018. 

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Transonic's CEO Shares His Story of Startup Success

Posted by Tim Callahan on May 30, 2018 9:00:00 AM

As the president and CEO of Transonic, Cornelius S. Drost knows about the excitement and challenges of developing a startup company. In a recent interview with The Cornell Daily Sun, Drost discussed the roots of his startup business, while offering advice to those interested in entrepreneurship.

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How to Attract Potential Patients with Social Media

Posted by Tim Callahan on May 21, 2018 6:44:00 AM

Social media is often thought of as a means to connect with family and friends. But many physicians and surgeons are now recognizing the value of social networks in attracting new patients.

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How to Prepare for a Locum Tenens Physician to Join your Staff

Posted by Tim Callahan on May 9, 2018 7:04:00 AM

Since 2012, the use of locum tenens physicians for physician staffing has gone up 20%. Locum tenens can help your hospital retain existing patients and acclimate new patients while maintaining revenue. They’ve also become a viable solution to the problem of surgeon burnout.

There are risks. While other traveling personnel like nurses or allied healthcare providers have the luxury of longer contracts, locums often don’t have much time to get adjusted. If trained incorrectly, a locum tenens physician can actually cost your hospital money, sometimes to the tune of $2,000 a day. Today we’ll look at 8 ways to prepare for a locum tenens physician, and how to get them up-to-date quickly.

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How to Improve Doctor Patient Communication: 4 Tips

Posted by Tim Callahan on Apr 30, 2018 6:11:00 AM

Doctor patient communication is one of the most important parts of clinical practice, and also one of the most misunderstood. As the U.S. National Institutes of Health notes, providers in various fields — from the emergency room to surgery clinics — struggle with finding the best ways to effectively communicate with patients.

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