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Sensing Savvy

Tim Callahan

As Transonic’s new Surgical Marketing Manager, Tim Callahan brings a wealth of experience from a long career in medical device sales and marketing that included the position as VP and General Manager for Global Physical Assessment Business for Welch Allyn of Skaneateles, NY. Tim adds his expertise in value messaging, strategic planning, pricing, contract negotiations and business development to the Transonic marketing mix as the company expands its blood flow measurement surgical device offerings to its global market.

Recent Posts

Transonic's CEO Shares His Story of Startup Success

Posted by Tim Callahan on May 30, 2018 9:00:00 AM

As the president and CEO of Transonic, Cornelius S. Drost knows about the excitement and challenges of developing a startup company. In a recent interview with The Cornell Daily Sun, Drost discussed the roots of his startup business, while offering advice to those interested in entrepreneurship.

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How to Attract Potential Patients with Social Media

Posted by Tim Callahan on May 21, 2018 6:44:00 AM

Social media is often thought of as a means to connect with family and friends. But many physicians and surgeons are now recognizing the value of social networks in attracting new patients.

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How to Prepare for a Locum Tenens Physician to Join your Staff

Posted by Tim Callahan on May 9, 2018 7:04:00 AM

Since 2012, the use of locum tenens physicians for physician staffing has gone up 20%. Locum tenens can help your hospital retain existing patients and acclimate new patients while maintaining revenue. They’ve also become a viable solution to the problem of surgeon burnout.

There are risks. While other traveling personnel like nurses or allied healthcare providers have the luxury of longer contracts, locums often don’t have much time to get adjusted. If trained incorrectly, a locum tenens physician can actually cost your hospital money, sometimes to the tune of $2,000 a day. Today we’ll look at 8 ways to prepare for a locum tenens physician, and how to get them up-to-date quickly.

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How to Improve Doctor Patient Communication: 4 Tips

Posted by Tim Callahan on Apr 30, 2018 6:11:00 AM

Doctor patient communication is one of the most important parts of clinical practice, and also one of the most misunderstood. As the U.S. National Institutes of Health notes, providers in various fields — from the emergency room to surgery clinics — struggle with finding the best ways to effectively communicate with patients.

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The Value of Management Training for Physicians

Posted by Tim Callahan on Apr 25, 2018 5:50:00 AM

When physicians graduate medical school, they are highly skilled in handling intricate clinical scenarios. But what they are often not taught are the management skills, especially those focused on communication, collaboration and leadership skills that can help them carve out career paths as leaders or to run their own businesses.

To develop these skills, many organizations have embraced dyad models— an approach where senior physicians are paired with business executives to run a unit or region. While designed to prepare doctors for leadership roles, this technique doesn’t dig deep enough into the business operations to get them fully ready for that next step.

Effective management training requires a more organized approach. Leadership and management topics should be a core part of the medical school curriculum, with continued education opportunities available in the workplace.

While this has always been beneficial to physicians, the need for greater management training is clearer than ever before.

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Physician Recruitment: How to Give It a Boost

Posted by Tim Callahan on Mar 23, 2018 6:45:00 AM

The U.S. population is both growing and aging. With these shifts comes a projected shortage of physicians — up to 104,900 by the year 2030, as a recent report from the Association of American Medical Colleges (AAMC) notes.

This shortage not only presents obstacles in patient care, but it also introduces new stresses to physician recruitment. Healthcare facilities need to find creative ways to get in front of physician candidates during their job search and pique their interest.

Here are four ways to boost your physician recruitment.

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7 Healthcare Trends to Watch in 2018

Posted by Tim Callahan on Feb 28, 2018 6:15:00 AM

After a rollercoaster year in the spotlight, healthcare remains one of the top concerns for our country — in fact, 47% of Americans named it one of their top two issues this year.

And while governmental policies are a large part of shaping the healthcare landscape, fields like technology, science, information management and consumer demands also make a huge impact. Take a peek at 7 healthcare trends to watch for in 2018 below.

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Topics: technology trends

Transonic’s 354C Optima Flowmeter Simplifies Graft Patency Assessment for Surgical Decision-making

Posted by Tim Callahan on Feb 5, 2018 7:30:00 AM

The new flowmeter deciphers waveforms for graft patency during CABG procedures

Early graft failure after Coronary Artery Bypass Grafting (CABG) is reporte d in up to 12 percent of grafts. Three percent are clinically apparent and may contr ibute to early mortality. Graft failure can be due to vessel defects, anastomotic technical errors, poor native run-off or competitive flow. Repeat revascularization, if required, is expensive and puts patients at risk.
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Physician Satisfaction: Why Many Intend to Cut Back Hours Practicing

Posted by Tim Callahan on Jan 3, 2018 7:30:00 AM

By 2025 it’s projected there will be a deficit of 90,000 physicians. That’s even after accounting for an increase in advanced practice practitioners that will be needed as the population ages.

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Topics: Physician Satisfaction

3 Tips for Physicians to be More Productive

Posted by Tim Callahan on Dec 26, 2017 8:00:00 AM

Becoming more productive as a physician can often feel like trying to tame a wild horse: Just when you think you have things under control, you get bucked off the ride. Maybe you struggle with managing an overwhelming number of responsibilities, or have challenges committing to your calendar. Whatever the case, we’ve outlined some ways to dust yourself off and get back in the saddle.

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